Technology Fusion: Combination of two older technologies to create a new hybrid, e.g. bioceramics, biocommunications.
Technology-Marketing Fusion: Collaboration between researchers and marketers.
Technology-Service Fusion: Infusion of new technologies into traditional service industries.
Marketing Fusion: Collaboration between different marketing groups.
Finance-Service Fusions: Application of new financial techniques to existing services.
Source: Tatsuno, S. (1990). Created in Japan: from imitators to world-class innovators.