Patterns of Creativity in Japan Lessons from Successful Japanese Companies – A Resource

Types of Fusion (yugo-ka)

Technology Fusion: Combination of two older technologies to create a new hybrid, e.g. bioceramics, biocommunications.

Technology-Marketing Fusion: Collaboration between researchers and marketers.

Technology-Service Fusion: Infusion of new technologies into traditional service industries.

Marketing Fusion: Collaboration between different marketing groups.

Finance-Service Fusions: Application of new financial techniques to existing services.

Source: Tatsuno, S. (1990). Created in Japan: from imitators to world-class innovators.