Do not rely on a super-creative individual – use project teams to navigate highly non-linear development processes where all group members generate ideas collaboratively.
Working with people you know intimately facilitates communication and intuitive collaboration. It also makes it easier to take risks.
Example: Companies in the software industry in Japan usually concentrate most work in-house or with long-term collaborators. Routine or relatively unimportant tasks are outsourced to more distant companies.
Source: Kohashi, R. and Nakanishi, T. (??). Human resource management in Japanese video software companies.