Patterns of Creativity in Japan Lessons from Successful Japanese Companies – A Resource


Focus on observing things ‘on-site’ and applying knowledge/research at the operating level.

Example: Taking this approach led to the entry of Kao Corporation into cosmetics – being the first to market them on functionality rather than image. They eventually became Japan’s number-two cosmetics company.

Source: Dutta, S.W. (??). Kao Corporation – transformation of a company to a university.