Patterns of Creativity in Japan Lessons from Successful Japanese Companies – A Resource


Leaders who set ‘Big Hairy Audacious Goals’ can spark their organizations in to action.

Example: Keiji Tachikawa, former CEO of NTT DoCoMo announced in 2001 that he planned to increase the penetration of DoCoMo handsets in Japan to 500 percent of the Japanese population by extending the functionality to machines and to pets… “A quirky vision? Perhaps. But it quickly and memorably made the point, to DoCoMo and to the market, that traditional thinking about this market was simply too small.”

Source: Beck, J. and Wade, M. (2003). DoCoMo: Japan’s Wireless Tsunami.