Patterns of Creativity in Japan Lessons from Successful Japanese Companies – A Resource

Don’t be too proud to steal (or take care of your customers)

Shed your ego and learn from your competitors, always. This requires humility, speed and judgment.

This approach brings in fresh perspectives and keeps priorities on the customer.

Example: NTT DoCoMo: “We are constantly learning from J-Phone…..Then we try to incorporate similar offerings into our phone services, along with our existing advantages. The aim is to stay relevant to young people and ultimately to offer greater value, without having to do all the experimentation that a trendsetter has to do” (Keiichi Enoki, leader of i-mode development).

Source: Beck, J. and Wade, M. (2003). DoCoMo: Japan’s Wireless Tsunami.