Patterns of Creativity in Japan Lessons from Successful Japanese Companies – A Resource

Can You Change Your Culture? (Spin-Off or Import)

Understand what your group’s culture is, and what it would need to be, to make the kind of luck (or deliver the performance) that you want.

If there’s a gap, can your group can vault over it? Maybe you should spin off a group that can invent the kind of culture needed. If you need to change culture internally bring the right people in.

Example: NTT spun off DoCoMo and filled it with employees that were a little out of the ordinary.

Example: DoCoMo focused on creative recruiting (internally and externally) to build the innovative i-mode development team.

Source: Beck, J. and Wade, M. (2003). DoCoMo: Japan’s Wireless Tsunami.