The culture of a new organization within the larger organization influences the inertia of the larger and can destroy it completely. The conflicts that arise can be positively leveraged for innovation.
Example: NTT Vs. Multimedia Business Department; NTT Vs. DoCoMo.
Source: Kodama, M. (2003). Strategic innovation in traditional big business: case studies of two Japanese companies. Organization Studies., 24(2), pp-235-268.