Patterns of Creativity in Japan Lessons from Successful Japanese Companies – A Resource

The Wedge Effect

The culture of a new organization within the larger organization influences the inertia of the larger and can destroy it completely. The conflicts that arise can be positively leveraged for innovation.

Example: NTT Vs. Multimedia Business Department; NTT Vs. DoCoMo.

Source: Kodama, M. (2003). Strategic innovation in traditional big business: case studies of two Japanese companies. Organization Studies., 24(2), pp-235-268.