Patterns of Creativity in Japan Lessons from Successful Japanese Companies – A Resource

(Un) Creative Clients

“Creativity involves taking a risk but clients in this country do not want to take risks, and they have a need for control and detailed input. That can tend to kill the creativity.

Example: From a confidential interview with the former country manager of the Japanese offices of a large multinational research and marketing company.

Source: Confidential Interview (2009)