Think about why you want the technology you are developing. In what ways are your motivations different from companies in other countries/contexts which are developing similar technologies?
Example: Seven-Eleven Japan developed a POS system later than similar companies in the U.S. Whereas the U.S. Seven-Eleven companies focused on POS for labor cuts, accuracy and to prevent pilfering Seven-Eleven Japan’s system was developed for sales data and stock management. This focus on data led to ideas for improvement and service as well as superior precision.
Source: Katayama, O. (1996). Japanese business into the 21st Century: strategies for success.