“The Western approach to brainstorming is to get as many ideas out there as possible and look good and show off and be the person that came up with the best idea in the room. It’s almost competition based whereas the Japanese approach to brainstorming is to sit there, possibly in silence, until they think of things. That’s not a brainstorm in the classic sense. You’re not supposed to be thinking of the ideas in your head….you need to say it, and then we can start to build on it.”