Mar 1, 2010
Give a Shit
So many times I’ve seen that Westerners just don’t care about Japan. They want to sell here but they just don’t give a shit. They won’t come here or they won’t take the time to understand the market because they are ‘busy’. They see themselves as global so they don’t see why they should be spending any extra time on Japan….even though Japan is paying their bills.
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This post is part of a series of excerpts from interviews with foreign executives in Japan, focusing on creativity. Excerpts have been edited for confidentiality.
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