“..You can’t have him as one of the battery hens, how can you have creativity in that scenario? It’s impossible….”
“If you did a focus group in America you’d have 9 or 12 people in the room and some people would ‘love this’ and ‘hate that’ and there’d be big fights and arguments and maybe a couple of people would sit there numb or play with their blackberries or whatever and when it came to […]