“..everybody wants to be in the middle…you are never going to advance…”
“I have observed that there is a tendency to treat creativity as a commodity. The approach often seems to be that “I’m the client and I’m paying for creativity! – So where is it? Bring me something creative!” Of course it’s not just Japanese clients that do that actually, it’s fairly universal but I can’t […]
“In terms of being creative it’s a bit of a paradox. You come here and it is definitely the most creative place in Asia but that doesn’t mean that it’s creative. People think that it’s creative and crazy but it’s not. It’s not creative. If it was a creative place then brainstorms would be a […]