Managing for Creativity in Japan Talking with Foreign Executives in Japan
Patterns Tagged ‘innovation’
On NPD
“….It’s almost like a bunch of scientists in an office in their white coats who walk around saying “ooh must come up with an idea, here’s a wacky idea, let’s see if it resonates”….”
On Lifestyle, Consumer Pickiness and Innovation
“My personal opinion on why consumers tend to be so picky is like this. Life is very tough in Tokyo and in Japan. I think people’s lives are really, really hard. People have no space, no greenery, they never have a garden of their own….they live in very small environments three inches away from their […]
