Managing for Creativity in Japan Talking with Foreign Executives in Japan
Patterns Tagged ‘research’
On NPD
“….It’s almost like a bunch of scientists in an office in their white coats who walk around saying “ooh must come up with an idea, here’s a wacky idea, let’s see if it resonates”….”
No Research-Based Judgment
“..everybody wants to be in the middle…you are never going to advance…”
Focus Groups in Japan
“If you did a focus group in America you’d have 9 or 12 people in the room and some people would ‘love this’ and ‘hate that’ and there’d be big fights and arguments and maybe a couple of people would sit there numb or play with their blackberries or whatever and when it came to […]
