“What’s the reward for taking a risk here? As I said earlier, creativity and risk taking are one in the same and if you are going to take a risk you want the prospect of a reward. What’s the reward for taking a risk in Japan? I don’t know. Are you going to get paid more? Probably not, and as I mentioned earlier that’s not a big motivator anyway. If you take a risk and it goes wrong then you are singled out as the person that stuffed up. So, why be creative? There is no incentive….”