“Because they are risk averse they want to work with proven approaches and methods. If we are able to develop something completely new it is a bit of a victory. This is a pity because if the clients were more creative in their approaches then suppliers would meet that challenge and they would employ more creative people. But the research industry in Japan? I wouldn’t describe it as being creative at all. Not that it is completely nowhere in terms of the actual skill level, abilities and so forth, but it is a fact that it is not particularly cutting edge.”