Managing for Creativity in Japan Talking with Foreign Executives in Japan

Working with Established Models

“Because they are risk averse they want to work with proven approaches and methods. If we are able to develop something completely new it is a bit of a victory. This is a pity because if the clients were more creative in their approaches then suppliers would meet that challenge and they would employ more creative people. But the research industry in Japan? I wouldn’t describe it as being creative at all. Not that it is completely nowhere in terms of the actual skill level, abilities and so forth, but it is a fact that it is not particularly cutting edge.”