Individual creativity as celebrated in the West is not the only type of creativity. Its focus on ‘big-bang’ solutions is not applicable for the complex and ‘wicked’ problems that face us.
“…’big breakthrough’ mentality overshadows subtler, less visible forms of creativity that are useful for reordering reality into new patterns.”
Source: Tatsuno, S. (1990). Created in Japan: from imitators to world-class innovators.