“..rearrange the system or setting..”
“..paring, eliminating, cutting, peeling, and throwing away..”
“…’pocket-sized’…. ‘pocket razor sized’..”
Incremental improvement of ideas
Brainstorm like a lotus blossom
Brainstorm like NHK
Brainstorm like Mitsubishi
“…a conceptual, visual, map..”
“Whiskey and Patents”
“…..the bacchanalian heat of eating, drinking, and discussing…”
“…map the timing, interaction and continuity of parallel technologies…”
“…recursive, cyclical, and interactive SPIRAL TYPE new product development..”
“….exploring unfamiliar territory and leaving few stones unturned…..”
“…the Walkman was a sandwich….”
Spin off a new product from an existing industrial process.
Take the ‘essence’ of one product and transfer it to another.
“…transmit ideas rapidly between consumer and industrial products areas….”
“….identify overlaps in research spending in various industries and product areas….”
“….fusion refers to a more ‘basic transformation of multiple technologies….”
“…develop generalists who can see possible linkages and envisage hybrid technologies from existing patents..”
“….Japanese carry their past with them into the future.”
“…overcome the tyranny of Western creativity…”
Idea Contests
“..recognize your bureaucracies…”
Creative Samurai: The Intrapreneur
“..Westerners have been socialized to think linearly, Japanese think in a more cyclical way….”
5 types of fusion
“…ideas from the many are “gathered, assimilated, and squeezed”…”
“…open information for operating level creativity, not control…”
“Incompleteness is not seen as a sign of weakness, but as a window on future opportunities.”