Patterns of Creativity in Japan Lessons from Successful Japanese Companies – A Resource

What is your Consumer Logic?

What is the logic (as opposed to preferences or tastes) behind the behaviour of consumers in your industry? Understanding this will give meaning and perspective to work.

Example: Nintendo’s deep understanding of consumer logic enabled them to develop products which spoke to people at a deeper level than their rivals.

Source: Katayama, O. (1996). Japanese business into the 21st Century: strategies for success.