Managing for Creativity in Japan Talking with Foreign Executives in Japan

Patterns Tagged ‘consumers’

“….It’s almost like a bunch of scientists in an office in their white coats who walk around saying “ooh must come up with an idea, here’s a wacky idea, let’s see if it resonates”….”

Intelligent Consumers

“…Japanese people aren’t stupid. They’re not stupid consumers…”

You have to Understand

“…There are definite ways of doing things and if I want to break rules I can…..but I have to know them first…..”