Managing for Creativity in Japan Talking with Foreign Executives in Japan
Patterns Tagged ‘consumers’
On NPD
“….It’s almost like a bunch of scientists in an office in their white coats who walk around saying “ooh must come up with an idea, here’s a wacky idea, let’s see if it resonates”….”
Intelligent Consumers
“…Japanese people aren’t stupid. They’re not stupid consumers…”
You have to Understand
“…There are definite ways of doing things and if I want to break rules I can…..but I have to know them first…..”
