People in the West just don’t understand that and if you want to do business here you have to understand. It’s necessary to understand how people are.

(C: And that’s more important here in Japan than in other countries you have worked in?) Yeah totally. Of course wherever you are you say ‘the Sydney person likes this’ or ‘the Melbourne person likes that’ but it’s really not so different. Japan, however, is an incredibly specific market. Of course I can only speak for our industry but I’m sure for every other industry it’s incredibly specific too. There are definite ways of doing things and if I want to break rules I can…..but I have to know them first.